Ever received a negative online review? Of course you have. Unless you are a pristine newcomer to the game, you have almost certainly seen your name embedded derogatorily in an online review. Usually that’s where it stops, but if you’re very unlucky, the reviewer will be a savvy user of social media who is motivated enough to go on the attack with a relentless, targeted, and polished campaign against your practice or, worse still, against your own professional competence and personal character.

In case you have never been on the receiving end of the latter kind of advanced precision attack, let me be the first to tell you—it is not something you ever want to live through.

Our practice is currently experiencing bomb...