Removing barriers to patient care in the veterinary practice is the driving force behind a new funding initiative.
Launched by Purina Pro Plan, the Pro Plan Veterinary Support Mission has donated $1 million to the American Veterinary Medical Foundation (AVMF) REACH program, which offers grants to veterinarians providing immediate pet care in the most vulnerable communities. This mission follows the company’s commitment to help veterinary professionals navigate difficulties that may hinder their ability to deliver care.
While veterinarians remain committed to providing the best care they can, they face a host of workload and financial challenges. The result, according to the 2022 Veterinary Well Being Survey, is that 92 percent of respondents rated stress levels of veterinarians and staff as the top challenge faced by the veterinary profession today.1 Meanwhile, the 2024 AVMA Pet Ownership and Demographics Sourcebook noted that the rising cost of living is making many pet owners more sensitive to the rising cost of veterinary care.2
“Those of us working in this industry know veterinarians have the power to affect many lives, from those of our patients, to patients’ families, to our veterinary colleagues who share our passion,” says Callie Harris, DVM, senior veterinary communications manager for Purina Pro Plan Veterinary Diets. “At the same time, we realize practitioners face many stressors, from navigating staffing shortages to struggling with student debt load to providing quality care when our clients face their own financial challenges.”
To learn more about the program, click here.