What vet medicine can take out of a military playbook
Over the past decade or so I’ve witnessed the rising popularity of a practice style I’ve snarkily termed “frogmarched” vet care; To force (someone) to walk forward by holding and pinning their arms from behind.
In its most effective manifestation, clients are shuttled through a scripted process involving rapid-fire assessments and minimal human interaction. The goal is to increase productivity and maximize profitability by minimizing time-consuming client-staff interactions. In this way, patients are attended more …