Photo courtesy Royal Canin
While Americans love their cats, taking them to the veterinarian is a different story.
To help increase clinical visits of feline patients, Royal Canin has partnered with Uber Pet and internet celebrity Hannah “Kitten Lady” Shaw for its annual Take Your Cat to the Vet (#Cat2Vet) campaign.
The movement seeks to raise awareness about the importance of preventive veterinary care by encouraging owners to take their cats for an annual checkup and offering tips for how to make the experience easier.
“Cats are such stoic animals that you often don’t know when they are hiding an illness or injury, but it’s up to us, their caregivers, to be their advocate,” Shaw says. “A recent medical experience with my own cat reminded me of the importance of making regular veterinary visits a priority. I’m excited to be partnering with Royal Canin again and helping cat guardians stay curious and educated about feline health and preventive care.”
There are more than 90 million cats living in households across the U.S., but less than half receive an annual veterinary exam, Royal Canin says. Additionally, a survey commissioned by the pet food company saw nearly 30 percent of respondents say they do not take their cat to the veterinarian for regular visits because they say it is inconvenient.
For urban pet owners, the inconvenience of regular veterinary visits can be intensified by transportation challenges. To help alleviate this barrier, Royal Canin will be providing an Uber voucher for up to $10 off the first eligible 5,000 rides to the veterinarian taken with Uber Pet in 15 major U.S. cities.
Additionally, Shaw will help consumers during the process of taking their cat to the veterinarian by way of a social media series titled, “Cat En Route,” developed in partnership with Royal Canin veterinarians. Shaw will also share a checklist (Cat @ Vet) with top questions for owners to ask their veterinarian once they have made it to their appointment.
“We are thrilled to be part of an innovative solution with Uber Pet for urban pet owners to take their cats to the vet for an annual visit,” says Racquel White, vice president of corporate affairs for Royal Canin North America “It is also a privilege to continue our partnership with Hannah Shaw as she shares first-hand why veterinary care is so crucial for cat health.”
Uber Pet voucher codes can be redeemed in the following cities:
- Atlanta
- Boston
- Chicago
- Cleveland
- Dallas
- Denver
- Houston
- Los Angeles
- Miami
- Nashville
- New York
- Philadelphia
- Portland
- St. Louis
- Washington D.C.
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