We all know the important role veterinary technicians and nurses play in the practice—but that is not always the case among our clients.
To help raise awareness and educate pet owners and practice teams about the essential roles of veterinary nurses and technicians, the North American Veterinary Community (NAVC), with support from VCA Animal Hospitals, launch the “Trust Your Vet Tech” campaign.
The campaign aims to change perceptions about vet techs and nurses and encourage them to fully utilize their skills and education.
“While credentialed veterinary nurses and technicians are the veterinary equivalent of registered nurses in human medicine in terms of education and skills, an NAVC survey of pet owners nationwide found that most pet owners are unaware of the wide range of care veterinary nurses and technicians provide, from preventive medicine to life-saving and emergency care for animals of all kinds,” says NAVC CEO Gene O’Neill.
The “Trust Your Vet Tech” marketing campaign will reach pet owners nationwide through creative and informative materials that will be sent to clinics.
“Through this campaign, the NAVC intends to change perceptions among pet owners so they feel more confident having a qualified, credentialed veterinary nurse/technician care for their pets, using their full range of skills and education. We will also focus on educating practice team members so they rely more on these critical members of the team to perform at their full capacity. This will benefit pets, pet owners, and veterinary practices.”
To learn more, click here.